If 2014 was the year of branded photography, then 2015 and beyond is the golden age of video marketing.
It has become a content staple among brands. They are supporting their marketing objectives by creating branded video content that encourages customers and fans to share with their friends—every brand's attempt at viral marketing, if there truly is such a thing.
What we do know for certain is that video performs extremely well, both in terms of engagement and impressions. It's no surprise that Facebook is now pushing its video capabilities, going toe to toe with the decade-old video mogul, YouTube. Brands know that videos perform, which is why many are investing in the creation of video content.
For example: Connie's Pizza. They wanted to show their customers that even in the freezing cold, you could still order piping hot pizza to straight to your doorstep. If a photo is worth a thousand words, then a video is worth a million. Connie's gave a Go-Pro to one of their delivery drivers and captured the experience of the pizza going from oven to home, and then shared that footage with their fans online.
What started off as a great content piece ended up becoming newsworthy, generating great visibility for the Connie's Pizza brand and indirectly promoting their delivery services.
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