--- title: Idea Booth Blog | Aaron Webber description: Read about current trends in social media, brand strategy and concept ideation from Idea Booth. --- [![Aissisted](https://info.idea-booth.com/hubfs/Aissisted-logo-H-red.svg "Aissisted")](https://info.idea-booth.com/) - [Home](http://www.idea-booth.com/#top) - [WHO WE ARE](http://www.idea-booth.com/#section-first-quote) - [OUR SERVICES](http://www.idea-booth.com/#section-our-services) - [OUR CLIENTS](http://www.idea-booth.com/#section-client-carousel) - [Contact](http://www.idea-booth.com/#section-contact) - [Blog](http://www.idea-booth.com/stories) Get A Taste of # OUR STORIES ## Aaron Webber ### Recent Posts ## [Hallmarks of Profound Leaders(hip)](https://info.idea-booth.com/hallmarks-of-profound-leadership) Posted by [Aaron Webber](https://info.idea-booth.com/author/aaron-webber) on Feb 20, 2015 4:17:00 PM - [Tweet](https://twitter.com/share) [![](https://info.idea-booth.com/hs-fs/hub/339176/file-2519342233.jpg)](https://info.idea-booth.com/hallmarks-of-profound-leadership) I have been pondering A LOT lately some of the **Hallma****rks of Profound Leaders** or Leadership (the ACT of leading).   Here’s my work-in-progress summary of effective leadership skills. More to come …(to add to the list and to augment each already on it): [Read More](https://info.idea-booth.com/hallmarks-of-profound-leadership) 0 Comments [Click here to read/write comments](https://info.idea-booth.com/hallmarks-of-profound-leadership#comments-listing) Topics: [Business Insights](https://info.idea-booth.com/topic/business-insights) ## [The Process of Vision and Goal Setting: Good Pee-Pee and M&Ms...](https://info.idea-booth.com/the-process-of-vision-and-goal-setting-good-pee-pee-and-mms) Posted by [Aaron Webber](https://info.idea-booth.com/author/aaron-webber) on Feb 17, 2015 2:39:00 PM - [Tweet](https://twitter.com/share) [![](https://info.idea-booth.com/hs-fs/hub/339176/file-2514991795.jpg)](https://info.idea-booth.com/the-process-of-vision-and-goal-setting-good-pee-pee-and-mms) As I ponder the process of vision and goal setting, it’s becoming even more germane to life than even I ([an admitted aficionado](http://blog.idea-booth.com/myths-legends-vs-personal-character) of such) believed previously. But elements of it also have become more pressing on me–”good Pee-Pee” (as my 2-year old would say) and M&Ms. Let me explain: When we set goals, we also need to conduct a brutally honest assessment of where we are right now–our starting point.  If we have a VERY clear picture of where we are going (one that we can literally “taste”), AND a brutally honest assessment of where we stand right now; then going from one to the other, from A to B, becomes a largely formulaic exercise. [Read More](https://info.idea-booth.com/the-process-of-vision-and-goal-setting-good-pee-pee-and-mms) 0 Comments [Click here to read/write comments](https://info.idea-booth.com/the-process-of-vision-and-goal-setting-good-pee-pee-and-mms#comments-listing) Topics: [Business Insights](https://info.idea-booth.com/topic/business-insights) ## ["Myths & Legends" vs. Personal Character](https://info.idea-booth.com/myths-legends-vs-personal-character) Posted by [Aaron Webber](https://info.idea-booth.com/author/aaron-webber) on Feb 12, 2015 1:04:13 PM - [Tweet](https://twitter.com/share) [![](https://info.idea-booth.com/hs-fs/hub/339176/file-2482318113.jpg)](https://info.idea-booth.com/myths-legends-vs-personal-character) Interesting how so many folks seem more intent on working on their “Myths and Legends” (for that is what they are) rather than on their substance, their character.  Think…”Politician...” If our true Character is a measure of what we are becoming, and is measured by our ability to be “true to what we know to be true," then surely that should be our focus rather than the object described in our (as-we-all-know, inflated) press releases—whether written or implied. [Read More](https://info.idea-booth.com/myths-legends-vs-personal-character) 0 Comments [Click here to read/write comments](https://info.idea-booth.com/myths-legends-vs-personal-character#comments-listing) ### Subscribe to Email Updates ### Recent Posts